International Bridge Customers Invited to Participate in Traffic Study

May 8, 2015 – Where are you going? Where are you coming from? Sault Ste. Marie International Bridge customers will be asked to answer those kinds of travel questions during an upcoming traffic study.

On May 12 and 13, bridge customers will have an opportunity to participate in a brief survey about their travel habits. Michigan Department of Transportation (MDOT) staff will be at the International Bridge toll plaza inviting both northbound and southbound drivers to pull their vehicles off to the side to answer six questions regard the origin, destination and purpose of their trip. The interviews will be conducted between 6 a.m. and 8 p.m.

“The purpose of the traffic study is to identify changes in customer travel habits,” said Phil Becker, general manager at the International Bridge Administration (IBA). “This information will definitely help us better serve their needs, which is why we’re encouraging our customers to participate in this brief survey.”

The interview — which should take about one minute — will be conducted as customers exit the toll lane after paying their toll. Customers who wish to participate will be directed to drive forward to an adjacent lane out of the traffic flow. Interviewers will then ask the driver six questions though the driver’s side window and record the responses. The driver and passengers do not need to get out of their vehicle. The study will not negatively impact toll traffic.

Similar studies were conducted in 2001 and 2009.

For more information on the International Bridge, please visit or follow us on twitter at

This entry was posted in IBA Plaza Construction 2014, Sault Ste. Marie Bridge Authority. Bookmark the permalink.